Where the name comes from
“The Spark lives within all of us. It's the source of our joy, creativity, and the free inner child that's always ready to play.” Sparkpick is a discovery hub for vintage, upcycled, and pre-loved fashion — curated by stylists who source and sell the pieces themselves.
Brand adjectives
Positioning in one line
Discover distinctive personal style through vintage, upcycled, and pre-loved fashion — curation already done, by someone who actually sells the pieces.
Two marks: the word and the symbol
Sparkpick has a wordmark (the entire word, with its ®) and a symbol that can stand alone. Both run in black or white only. Never recoloured, never redrawn.
The wordmark
The symbol
Unpacking the symbol
Monica drew the symbol from four things. Each sketch below traces the real mark and picks out one of them.
Love for the planet. The two lobes are the top of a heart.
Fashion. The hook on top and the bar underneath make a clothes hanger.
Growth. A leaf with its veins sits right at the centre of the mark.
The wearer. Lobes, leaf and band together read as a crown.
A little punk with a big heart
The Spark is the brand's free inner child made visible — a green teddy with a lime faux-hawk, a half-lidded wink, a red cape, and a hand-stitched dashed outline that literally reads “remade.” It carries the whole idea: joy, rebellion, and loving the planet without lecturing about it.
Canvas, Acid Lime, Punk Black
Three colours do almost all the work. Canvas is the ground, black is the ink, and Acid Lime is the only signal. Click any colour to copy its hex.
Primary
Neutrals
Accents
For content only: stickers, illustration, pins, newsletter headers. Buttons and links stay lime or black. Use one family at a time.
Avenir, everything
One family, four jobs. Heavy Avenir for display, medium for section heads with a hair of negative tracking, semibold caps for labels, and book weight for reading. The signature move: a headline that's half white, half lime italic.
A stylist friend who already did the scouring
Warm, specific, confident without being showy. Lead with the detail that makes a piece interesting — the era, the fabric, the story — never with a sustainability lecture.
✓ Say this
✕ Never this
1970s plaid wool blazer with double-breasted brass buttons — the kind of piece that makes a $30 white tee look like a decision. Found on a Poshmark deep-dive. Fits like a modern oversized small. Linked in bio.
This week's Edit has a 1960s mod dress that stopped us mid-scroll, a vest made from deadstock military canvas, and one styling trick that'll change how you think about your winter boots. Let's get into it.
There are roughly 4.2 million vintage clothing listings on Etsy right now. That's not a discovery experience — that's a haystack. We spend 10+ hours a week in that haystack so you don't have to.
Designing for Joanna
One person, one line: what the clothes must do. Every colour, word and layout decision on Sparkpick answers to her.
Be the only one in the room, carry a story she can tell, and still work on a Tuesday.
“I don't shop for eco fashion. I shop for pieces that look like me.”
Vintage and pre-loved first · buys the piece, not the cause · trusts a 5.0★ seller over a brand name
Her story
Joanna produces campaigns at a tech company in San Francisco. At work she's the one pitching the idea nobody else would, and she wants her wardrobe to do the same: pieces nobody else has. She's down-to-earth and kind, close to her family and her community, in a relationship, with a full social calendar. She cares about the planet, but it isn't her identity.
She owns 300+ garments and still feels she has nothing to wear, because most of it looks like everyone else's. She loves colour, thrifting, mixing and matching, and an upcycled one-off, but she doesn't have a free Saturday to dig for them.
“It shouldn't be this hard to dress like myself.”
Distinctive personal style. Saved time. Confidence in her choices. Pieces with a story she can tell.
Mainstream fashion all looks the same. Searching Poshmark and forty Etsy shops is hours of work for one good find.
The outfit that gets a “where did you find that?”, never an “I have that too.”
Quality over quantity. Experiments, but anchored in classics. Vintage and pre-loved are her first stop, not a side project.
Generic in her everyday wardrobe. Her closet doesn't reflect her actual taste, and that bugs her.
Pinterest first, then The Edit newsletter, Instagram, and our Poshmark closet.
With and without Sparkpick
✓ With
A distinctive, considered wardrobe. Half an hour a week saved. Compliments that start with “where did you find that?”
✕ Without
Keeps blending in. Loses Saturdays to scrolling. Buys fast fashion she throws out. Feels stuck.
What this means for design
Joanna's moodboard
How she changed
Wanted to save the planet and wear unique clothes. We built eco-brand lookbooks for her. The market never clicked.
Shops for self-expression: colour, thrifting, mix-and-match, upcycling. She showed up when we started selling vintage on Poshmark.
The building blocks
Six pieces make up most of sparkpick.com. Everything below uses the live site's own images and specs, pulled 19 Sep 2026.
Buttons — pill, uppercase, +0.09em
Navigation — wordmark, caps links, lime active underline
Filter pills — Look Boards page
Section header + look-board card
Complete looks by occasion, vibe, and capsule wardrobe. Every board is a shoppable mood board, updated weekly.
Product card — on black
Upcycled, vintage, and handmade streetwear for people who dress like they mean it. Every piece is one-of-a-kind.
Upcycled
Upcycled
Upcycled
UpcycledNewsletter band — Acid Lime
Style tips, coaching insights, and curated finds — every Thursday.
The system, assembled
Black canvas, lime signal, Avenir headline split white / lime-italic, pill CTAs — the homepage hero rebuilt from the tokens on this page.
What the content engine runs on
Three pillars carry blog, newsletter, and social — each with a job and its own search territory.
Discover
Drive buying-intent traffic and funnel it to the stores.
Style
Capture people building their style identity.
Know
Build topical authority with deep-dive education.